Emile Coué, born in 1857, owned his own pharmacy and noticed the strong effects of placebos and positive suggestions. He saw that people seemed to heal faster with positive recommendations. He came to feel that suggestions repeated by the clients themselves were more effective and long-lasting. He called it conscious autosuggestion or in our time, self-hypnosis. He is the inventor of the NLP slogan: “Every day, in every way, I’m getting better and better”.
Eljay has been in website design since 2000 but had an interest in Hypnosis since 1980 when he wrote an exam piece for Psychology about Hypnosis. It is only recently that he started to combine his interests.