Dr. James Braid, a respected general surgeon in Manchester, England, went on to become one of the most important people in the history of Hypnosis.
He was the one who adopted the words “Hypnotism” and “Hypnotist” from Etienne de Cuvillers and used them in English. His writings and experiments made him the leading figure in Hypnosis in the English-speaking world.
Because of his scientific approach and his willingness to engage in a debate he created a new and respectable face to Hypnosis.
This led to many new ways of thinking, talking, as well as to new studies and applications.